Justin Kulovsek

Hi I'm Justin Kulovsek, Co-Founder of Social Media Makers - Digital Content Strategist


Justin Kulovsek, Co-Founder and Managing Partner of Social Media Makers

Justin is Co-Founder and Managing Partner of Social Media Makers a boutique firm specializing in social media, video and digital content.

He spent five years at The Nielsen Company as a Media Specialist and Six Sigma Black Belt. While at Nielsen he helped author the original "Three Screen Report" and "Case for Social Media Metrics" two reports that have been praised globally for innovative thought leadership. He also helped introduce Nielsen to using digital content and video messages to address employees and clients.

He helped develop WinePeeks.TV, one of the Internet's first wine video portals. WinePeeks reached over one million hits within the first month of launching and strategic distribution partnerships were formed with AOL, Yahoo and YouTube. WinePeeks is part of WineTasteTV. 

Justin served as a consultant for the Museum of Broadcast Communications and was responsible for streaming media development and media content additions to the museum's award winning website Museum.tv. 

Prior to consulting he worked at Answers Media Inc (formerly Communications Four) as Director of Streaming Media. While there he was on the development team of the company's HD Interactive TV Network AnswersTV, the first of its kind.

Justin is an accomplished editor and associate producer of two films, "Cheat You Fair" and "Electrified". Both were featured during the 2008 Sundance Film Festival. He has also been key in producing award winning corporate videos for Fortune 500 companies, including Starbucks and Apple. 

He is President of the Museum of Broadcast Communications Innovation Council; Goodman Theatre Auxiliary Board Member, Member of Columbia's President's Club Executive Council. He is a frequent speaker on Traditional & Digital Media at Northwestern, Columbia College, University of Illinois and DePaul University.

Justin Kulovsek's Background

Justin Kulovsek's Experience

Managing Partner at Social Media Makers

October 2009 - Present | Chicago, IL

A boutique firm specializing in traditional & social media and digital content. Clients range from small companies and broadcasters to internationally known musicians.

Six Sigma Black Belt, Global Communications at The Nielsen Company

January 2010 - October 2011 | Chicago, IL

Tasked with creating innovative Six Sigma, Lean and Leadership online, classroom and video training courses to advance the Business Process Improvement message to all Nielsen employees around the globe. Increased our training participation rate by over 65%.

Media Specialist / Account Manager (Traditional, Digital & Social Media) at The Nielsen Company

July 2007 - January 2010 | Chicago, IL

Consulted Watch (TV, Online, Mobile) and Buy (Consumer and Sports) clients on Television, Digital & Social Media analysis and Market Research. Expert analysis at both Quantitative and Qualitative. Helped author Nielsen's "Three Screen Report" and "Case for Social Media Metrics."

Director, New Media Development at WinePeeks.tv

January 2005 - January 2008 | Chicago, IL

The Internet's first Wine Video Website. The only central source of streaming wine video stories that convey an inside perspective on the personalities, winemaking techniques, wine flavor profiles and beautiful vineyards.

Account Manager at The Nielsen Company (Scarborough Research)

July 2006 - July 2007 | Chicago, IL

Consulted Watch (TV, Online, Mobile) and Buy (Consumer and Sports) clients on Television, Digital & Social Media analysis and Market Research.

Director, Streaming & New Media at Answers Media Inc (Communications Four)

November 2003 - November 2005 | Chicago, IL

Worked with production team and used rich media tools in creating digital media for Broadcast, Corporate and Interactive web productions. Helped with concept for the company?s VOD knowledge based video channel. Created streaming media standards. Worked with clients to create video streaming best practices to enhance and drive traffic to corporate websites.

Justin Kulovsek's Education

Columbia College Chicago

2000 – 2004

Bachelor of Arts

Concentration: Television & New Media

Activities: President of Student Government Association, Executive Producer of CC.TV


Justin Kulovsek's Interests & Activities

Social Media, Broadcast Media, Media Literacy, Video On Demand, Video Streaming, Video Editing & Producing, Social Networking, Media Relations, Media Research, Web Development, eLearning, Training, Six Sigma, Lean, Change Leadership